Sometimes these restructures are a little bit fake. We had three or four people who were our formal official sales team at Stuff Media. Im going to get in trouble too, just like you are. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! As that has happened, this thing has come along called audio. Broadcast radio is a mass-reach medium still today. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. Was Great. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. Im very interested in the derivative work potential of podcasts. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? 'Ron Burgundy Podcast' Headed to iHeartRadio - yahoo.com He has a certain energy and vision about him, where hes able to run large companies as if they were startups. I talk to a lot of digital media CEOs and digital media types. Is that present for you? What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Which one of your children is the business affairs group? If anything, were making that more of a focus and paying more attention to it in the last two or three months. Thanks to Ariel who did an amazing job. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? Sometimes they just shuffle it to create change. Well do standard, straight-up, quick-turn, host-read ads. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Podcasting not to your question, but as a side answer has bucked that a lot to date. Because if youre launching new stuff, youve built the archive, you built the library. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." Thats good. Youre still getting the full ad load. Its a great question, because isnt everything direct response at the end of the day? Ron Burgundy Finally Figures Out What a Podcast Is Just in Time to With podcasts, youre talking about promo codes at the ends of the ads, right? Carolina Barlow: Co-Host, Writer, and Producer. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Its three guys who are hilarious and fantastic. Reviews for The Ron Burgundy Podcast | Podbay Or, the negative reason, theyre covering up bad work. We're the Film Fanatics. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Ill give two answers. We realized that maybe our greatest asset was the people who worked there. Its been cool. A third of all the media we consume is just audio. Again, streaming was a really obvious example of this for TV streaming companies. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. NFL, iHeartMedia teaming up to launch podcast network Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We used Jun Group. The Man, The Movie, The Podcast! Ron is joined by his ex-girlfriend Doris Kearns Goodwin. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Be a startup, or is it something that you did? Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Its called Hot Pod, written by our very own Ariel Shapiro. We have a whole newsletter for podcasters. Its good content. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Have you had conversations with Spotify about making stuff exclusive? When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. People are stupid enough to complain about the ads. Both are completely okay and actually really perform well. Are they yours if theyre subscribed on YouTube? Is that how it goes when you talk to these folks? This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. The core fundamental, pretty consistent business model of podcasting is a rev share model. Abs are sure to get a workout from the contagious humor. I hate to answer it so vaguely. Ill end on this. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. Our partners at Work x Work. iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with We havent even discussed the trust issues that are very real on social media. Were in total control there. How Will Ron Burgundy Fit Into The Modern World With His New Podcast? We may not have liked it, but there usually was a problem getting fixed. It has brought in underrepresented creators like nothing else weve done. Theyre all looking for internships. Then if they want to, we launch their podcast with iHeart Podcast Network. It sounds like you have things figured out, that you have confidence in your business. I think weve said this publicly. The Ron Burgundy Podcast | iHeart I think its really cool. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. We ran a third-party research study two years ago with WARC. Weve arrived. So of course I asked Conal about that and lots more. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. The second thing we do is spend a lot of time focusing on every show that we have on our network. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. The Ron Burgundy Podcast - Comedy Podcast | Podchaser We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. This is the only room where you can say that and people perk up. Then, up and coming Tim Heidecker joins him. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. I want to come to exclusives and to consolidation. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . Here is your reach extender. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. All Rights Reserved, By submitting your email, you agree to our. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. To many in the industry, that seemed pretty disingenuous. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. We are a mass-reach medium. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Ron speaks to Senator Kamala Harris and considers running for president. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. We tried it. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Two really different examples. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. Is that something you think about as targeting? Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. I struggle to see something broken with this. They had seven or eight podcasts that they were making. Oh, its right here. We take this for granted as creators, as publishers, and as networks. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Theyre not in charge, right? How do you make sure they sustain? People were shouting questions at me as I walked through the halls. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. The Ron Burgundy Podcast: Dr. Lucy Jones on Apple Podcasts Ninety-five percent. You have an ad load that is light. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. The Ron Burgundy Podcast - TopPodcast.com The Ron Burgundy Podcast - podcasts.google.com Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! The truth is, audio all-up is a third of all the media we consume. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. It didnt hurt that this explosion hit podcasting. I look at the companies that have the targeting capabilities. It kind of never went away, but now were back to this again. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. It is possible to that extent, but its hard to convert to a new platform. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. That definitely helps, so we jumped in. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. Its actually a lot of different things. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers In fact, well distribute it on broadcast radio, and so we did. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. Anderson .Paak agrees to do the podcast. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Add to My Podcasts. But that has been their promise for years, and it might still be their promise. The second reason is parallel pathing. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Don't act like you're not impressed. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Make more shows, make more great content, and level up the stuff that youre doing.. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. We tend to think and work sequentially. See omnystudio.com/listener for privacy information. Its redemption codes and URL codes. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. I think most podcasters are bad at marketing. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Number two was this massive marketing machine. God DAMN that Ron Burgundy podcast sounds awful. On iHeart Media. The money from each of these pipes is not the same. Do you even talk to them, or are you just like, Screw it, take my RSS feed? You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. Broadcast radio is a highly formatted media type. Its clearly not as regulated as radio. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. To be clear though, theres a whole lot of fluidity between these segments. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. They chose a real simple version of it called Really Simple Syndication, RSS feeds. Facebooks interest has grown and waned and grown a bit on podcasts. Some of this is obvious. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. Wheres the tension there? Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? Podcasting? Radio? It's all one big opportunity for iHeartMedia Digital Thats a really cool medium if only it were video. Podcasting is not video. Absolutely. Its just like life. Its not a huge focus for us. Glass-walled conference rooms where they just come up with funnier promo codes? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Will Ferrell was like, Please, please stop running so many ads, but it worked. Last year when we were all in this room, we could not stop talking about Spotify. So he had a similar trajectory, and hes a wonderful guy. The toothbrushes were great. We love talking about movies, tv shows, and everyth. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. The Ron Burgundy Podcast - Podcast - Podtail We have experimented with Jun Group across the years. These are objective truths. This is like a $1,000 CPM host-read ad right here. The Ron Burgundy Podcast (Podcast Series 2019- ) - IMDb Every single question is about org charts. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! And that will lead to conversion for something else for you? The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Launching in early 2019, the podcast will be co . iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . Ron Burgundy Podcast Season 4 Is Back on iHeartRadio! Whats the structure below you to make all this work? The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. This is a split, right? Thats really cool, but its not mutually exclusive. A podcast from The Verge about big ideas and other problems. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! In the tech world, this is a common situation. I have not mastered this, by the way. The Ron Burgundy Podcast. Crypto company Gemini is having some trouble with fraud. Are they yours if theyre subscribed in Spotify? I ask it of everybody. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling.

Ciudad Juarez Immigrant Visa Processing Times, Otsego County Police Blotter, Waldstein Tennis Courts, Skills Needed To Be A Math Teacher, Articles I