Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. It is such a surprise when someone takes the time to send a note that is personal. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. So give your full attention to every person you meet, and remember, everybody matters. Your first thought might be My sphere of influence? In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. A form letter! But I'm now very curious to know who this "mysterious other" is that you keep mentioning. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. Sound good? Take a breath. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. You can easily change up that second line to refer back to any relevant life, community, or even social media event. Do you know anyone who might be thinking of purchasing a home in the future? Its Brian Icenhower. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Now you take your scrubbed list upload them to an email marketing program. (MAKE SURE your contact deets are in your profile!). Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. Great post. Save my name, email, and website in this browser for the next time I comment. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. 9 Real Estate Prospecting Letter Templates for Lead Outreach Jennifer - I really needed to read this!! So take a different approach. Script #1 - Recent Clients & Professional Connections, I hope all is well! This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. This takes some time. Smart real estate agents know that there is a lot of money to be made in giving away something for free. Check out this great listen on Audible.com. This is an important lead generation tool in the real estate industry that can help you add that personal touch. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. As a real estate professional, you have a lot of connections and vendors you know and trust. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. Brian Icenhower of The Real Estate Trainer has a great tip. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. But how many agents actually take that advice? ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Take this epic SOI marketing story (again from Justin Seeby). Here is how to create an audience. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. They build their spheres of influence through charity and service rather than passing out business cards.. The easiest way to do this is to use an announcement letter for real estate. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. You will be shocked with the answers youll get. I love your program, Jennifer. 6. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Dont do that. It posts your ad and provides a messenger link for the recipients so they can message you directly. Thats the last time Im going to use that real estate agent.. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. Check out our full list of Twitter dos and donts for real estate! Pro Tip for Twitter: Always post local content with relevant local hashtags. I can see on social media that you are doing quite a bit of traveling and having a great time. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Are you tempted to use AI to write blog posts? It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. How do you write a client letter to your sphere of influence and past clients? Put yourself in your contacts shoes. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. When making your choice, youll want to consider the market you are in and the level of training you desire. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. and Pensacola Beach real estate Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. It is so easy to get caught up in the bright and shiny and different methods of lead generation. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. Take a few minutes to really get to know them. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. All you need to do is say, Hey! that are written by the members of this community. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Its a simple shame on me script. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. How to Nurture Your SOI (+ Free Templates! So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Good news! Well done ! forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. You may be wondering if you should be spending money on buying new leads. As the leads and referrals start coming in, its important to keep track of each and every one. Thank you for using me as your realtor. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. Any new listings that come onto the market will be instantly emailed to your buyer. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. 3. You say, hey, shame on me, because I should have reached out to you sooner. That said, the fact of the matter is that our SOI is where its at. (True Story)Order Your Here! Whether you use the MLS or your agent website through your CRM, it can be completely free. saying thanks to those who have helped you attain success is a great way to foster more !! I just want to check in with you and see how youre doing.. And even if your client needs nothing from you at least you checked in. Real Estate Newsletter Ideas (Free Templates) - ZPA Resources This is one of the easiest ways that you can dramatically expand your sphere of influence. Together, we can make this year your best yet! For most people, their home is their most valuable asset, and its also their biggest liability. Its one of the easiest ways to get your database engaged again. Huh? Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. I hope you and your family are doing well. The next question what do you say to them? This raving fan then tells their close connections about you which in turn builds your sphere of influence. Love it Jennifer. And when he does, it feels like a natural segue, not an awkward script. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. You want to find ways to touch your SOI members without annoying them. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. And heres where you apply this knowledge to making your phone calls. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. But the truth is, as humans, were already influencing each other all the time. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. The art of the personal written word is dwindling. I just can't do YAY ME! By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. Its good to get a phone call from someone who is just calling to check in. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. That's a wonderful example. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. What We'll Cover Housing Market Statistics 1. After youve sent a few value-packed emails, drop in and ask for that referral. Or, you may want to rent out a special menu for the evening. Therefore, you should try to attend networking events, even if they are virtual. And yes, for years they have been. Now the client is expecting Jasons call and will be much more likely to have a referral ready. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Some of it is super-scripted and sleazy, and some of it is just plain outdated. And thats an uncomfortable idea for many of us. Michael Montgomery of Rev Real Estate School. People in your sphere include your friends, family, former clients, and their second-order contacts. Be sure your real estate letters dont sound like a form letter that just goes out. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). These include: What this means is that the current real estate market is volatile at best. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. And they are provided free through your Multiple Listing Service (MLS). Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. As a rookie real estate agent, sell your sphere of influence on how you emails to my SOI.. just can't do it. Looking forward to catching up with you soon!. What Is a Sphere of Influence? Recent clients and professional connections are always a great place to start.. Reach out to some of your past clients from the last two or three years, depending on how much business you do. Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. Things are uncertain right now, and in many ways we have been forcibly disconnected. Add your signature and contact information including your location. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Instead of scrolling past updates from your sphere, take a second to like or comment. Good iedea on using and award and sharing it with your soi. Let them know that this is good news for them as well as for you. I was having trouble generating leads and converting those leads into clients. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . Do your prospects know? For many, leads are drying up a bit, so you may be feeling a little stuck. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. Holiday cards are a classic way to stay in touch throughout the year. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Copy all of it into one Excel spreadsheet. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. For example; Friend, Family, Acquaintance, etc. In todays market, there are many different lead sources you can use to grow your business. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. (Were talking multiple millions in volume.). But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Pay Special Attention to Those Who Matter Most 4. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. So, Jennifer, um what's an example of doing it right? If you know anyone whos thinking of moving any time soon, would you just keep us in mind? You Are Truly "Above The Crowd!". Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." You need to take a look at the people you are connected with on social media. When it comes down to it, an SOI is just a group of people you know personally. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. He even asks for permission to follow up (Cool if I follow back up in a week?). Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. The Best Real Estate Email Templates for Your Sphere of Influence Congrats. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. You arent a clone. You at least need to take the time and make real estate letters personal. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about.

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