[2] One description says it was a cross between an "Indian whoop and wolf-howl". An American classic is reborn for anew era of rebellion! Alcohol on the plane: how much can you drink on long flights? who-ey!' Theres a couple things to expect from a bottom shelf whiskey. Please feel free to start anew thread on the subject. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. Rebel Yell whiskey is produced by Luxco. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. The Rebel Yell is still available for purchase. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. ago "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. The company was eventually dissolved, and production ceased in the early 2000s. There is just no end to this madness. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. While the connection to the Civil War was obvious, the name never bothered me. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. Shoddy_Ad7511 6 mo. Rebel Yell is way better name than Racer75. The yell has often been linked to Native American cries. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. This is funny. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. I for one am glad they did. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. We talk about bourbon, rye, or any American whiskey here (yes, even Jack). Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. Partners & Sponsors Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. Even though I cant think of a past event where anyone was upset or protested, it could happen. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. Rebel Yell 10 Year Details. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. It wont be undone but it was a mistake to change the name of an icon! 1965. However, the addition of ice makes things a little better. We have to acknowledge and accept our past. Warm finish with vanilla and a hint of black stone fruit. It is only a name. . who-ey! Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. [1] The origin of the yell is uncertain. The important thing is that the whiskey inside the bottle has stayed the same. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. [3], Several recordings of Civil War veterans performing the yell exist. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. But Racer 75? The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. Not sure if you're speaking in generalities, or if this is aimed at me. This nose is sweet and much more grain forward in its aromas. Confederate soldiers may have imitated or learned the yell from Native Americans. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. As one of the minority that might get offended, I am certainly not. Getting a little punchy here, down in the DeepSouth . In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. In 1972, the Stitzel-Weller Distillery went out of business. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). Reddit and its partners use cookies and similar technologies to provide you with a better experience. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. You caved! Click here to learn all about mash bills. A big, round body with a palate that follows the nose - honey . He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. With the rye segment up 23.3% thereis no better time to launch this new variant*. I live in Alaska, by the way. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. It is often enjoyed neat or on the rocks. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. Caving in to such ridiculousness. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. The sound of the yell has been the subject of much discussion. Be More Rebel. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. sberto 2 yr. ago It's up to the distributor in your state. While he had no prior knowledge of whiskey, he did have some experience. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. It was just a name. The W.L. Many of these are answered in the article above. Check out what we are up to! One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. For the best. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. This price point places Rebel whiskey in the low end of the standard segment. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. 2023 Luxco, Inc. All Rights Reserved. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). Sharp. Rebel Yell is one of those old throwbacks. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. The brand was meant to celebrate the 100 year anniversary of the original Weller company. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. NDPs dont often disclose the source whiskey for their brands. Honestly, at first, I thought more about the Billy Idol song. And its got a bit of an edge, thanks to the addition of the Confederate flag. Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. Confederate Defeat Re-examined". Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . Absolutely ridiculous that you are changing the name of the Rebel Yell. MEET OUR Extended family. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. While this change has certainly upset some people, its an understandable switch. and our *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. The Rebel Yell brand is currently produced at the Luxco distillery. But again, I was never personally offended and never knew anyone who was. When compared to the lineup of other wheated bourbons, that price is hard to beat. Some Texas units mingled Comanche war whoops into their version of the yell. Im only speaking for myself and the people I encountered. I thought that moniker just applied to Ole Miss fans. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. And since there is no statement of age, we know the whiskey is almost certainly four years old. It was on Dixie Highway so, naturally, we were the Rebels. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. The park did what they thought was best. Now that weve covered the basics, its time to get into the real reason you are here. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. Tons of bottles out though. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Single barrel still says yell. We live in an era in which some people are always going to find fault with something that isnt politically correct. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. We all know why your pleasing the pc crowd. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. Alcohol: 50%. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. But more importantly, we cannot white wash history (forgive that wording, please!). It just felt like another local reference, but not a celebration of the Confederacy. When it was launched, it was only available south of the Mason-Dixon line. In 2019 Rebel Yell began rebranding. Other wheated bourbons include Makers Mark, Larceny, and W.L. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. Those were some good times. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. Racer 75 is fine, as long as they actually RACE the trains! Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. That is really lame. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. With the news of the name change of the Rebel Yell being the last straw. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. Rebel bourbon is made in Kentucky, the heart of bourbon country. Press J to jump to the feed. Rebel Yell whiskey is matured in No. This change is still being implemented on retail shelves. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. I was told it was possible they were no longer making it. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. Is Rebel Bourbon good whiskey? It started with a new bottle design and a new marketing campaign. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. A pparently it worked; the new look caught my attention and resulted in this review. But it never did any good. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Interesting was in Lux Row today and not one mention of it. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS etc. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. Good Lord, people. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. The brand bounced ownership, eventually landing in the Diageo portfolio. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". There are about 24,000 bottles in this year's batch. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category.

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